Silly Royale
Silly Royale is a real-time multiplayer party game with social deception mechanics and quirky modes. As Lead Game Designer, I led content design, event planning, and core loop improvements to support 20M+ players and multiple genre mashups.
Pune,India
2020
Social Deduction
Downloads
20+ Million
20
Challenge
Build a replayable, wildly chaotic social game that can go viral while offering depth for returning players. Create scalable systems that support live role releases and ever-changing themes.
Results
20M+ downloads across India, Brazil, and SEA
Ranked among top 10 party games on Android
TikTok-fueled virality and Twitch traction
Weekly returning users rose 2.5x after live role reworks
My Role
I led the creative and mechanical evolution of the game during its post-launch growth phase.
Role Creation: Designed 10+ unique social roles (e.g., Spy, Witch, Jester) and built internal balance documents
LiveOps & Events: Created weekend playlists and event triggers tied to festivals and trends
UX/FTUE Design: Simplified onboarding and added expressive emotes and auto-matching for streamability
"This project taught me the power of memes, chaos, and emotional multiplayer. I learned how to listen to players and design for laughter, betrayal, and storytelling—all in a minute-long session."
Conclusion
Silly Royale helped me sharpen my instincts for social design and live game tuning. It was a joyfully chaotic sandbox where I shipped fast, iterated with the community, and helped millions of players laugh together.